About Us

Our Story

Designed for confident and sophisticated real women, Always On Holiday Swim is the premium Dubai swimwear brand renowned for its perfected fit, fabrication, and garment structure.

We are dedicated to making curvaceous women feel confident and look fabulous with swimwear that is true to size! Each piece is catered to fit a bigger-busted & wider-hip shape, embracing the natural curves of the feminine body.

Inspired by a never-ending summer; a new style of elegance, an inviting allure that celebrates a love for life, our pastel designs take women from poolside perfection to summer-evening bliss, with a complimenting range of Nordic-inspired swimwear and resort wear.

About The Designer

Our visionary and founder, Laura has always had a passion for design with her 10-year background in London’s Jewellery & Fashion industry. Originally from Finland, Laura’s designs are simple, elegant and Nordic-inspired.

The brand and vision that Laura has created is a reflection of her Nordic heritage and her current vibrant lifestyle of Dubai, where she resides today.

From this inspiration, Laura wanted to share her passions with the world by giving all women a taste of Dubai luxury - The one place on earth where it is swim season all-year-round and where life often feels like you are… Always On Holiday!

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