Our visionary and founder, Laura has always had a passion for design with her 10-year background in London’s Jewellery & Fashion industry. Originally from Finland, Laura’s designs are simple, elegant and Nordic-inspired.

The brand and vision that Laura has created is a reflection of her Nordic heritage and her current vibrant lifestyle of Dubai, where she resides today.

From this inspiration, Laura wanted to share her passions with the world by giving all women a taste of Dubai luxury - The one place on earth where it is swim season all-year-round and where life often feels like you are… Always On Holiday!